“Identity and brochure design for a chauffeur company in london. Tradition and innovation, seemingly contradictory. I want to back to the origin of the chauffeur. Words came to my mind like old labels, name plates, cylinder, chariot, 17th, 18th, 19th century. The chariot icon is a real traditional from the 19th century’s London. When I search about the chauffeur’s history, i found a picture about king of William III. Who’s in a chariot. I want to use this drawing in the identity too.
“I moved between two worlds, the old and today, when I made the identity. The traditional compositions is reminiscent of the old age, but if we look at that, we know this is a renewed style.”
Designed by Kiss Miklos