“The amazingly talented bassist and composer, Joe Johnson, came to us when forming his music and sound design company Felt, Not Heard. We created the company name and full brand identity.

“Felt, Not Heard is a music term used to explain how the role of the bass should be subtle in an ensemble setting. The graphic system is based off four lines which references the instrument’s four strings. We chose an extremely reductive design to visually represent subtly of being Felt, Not Heard.”

Designed by DIA