“Reflecting the brand personality and interests was the main challenge in this project. The identity creation started from the progression and reformulation of the corporate design. Through key icons, which were important in that period, such as Vespa, Lambretta, Ford, Leica cameras and the abuse of greenish colors, derived from the Army Green, revealing the Old School and the 80‘s spirit, with checkered sneakers; and old piece of paper and silk textures, the new brand refer to simplicity, but also being modern. The site, fillphotographic.com was later developed by another team, putting the concept aside. The designer still waits for a chance to conclude the project, using the original concept.”
Designed by Hyperlocaldesign