“Filter is the latest offering from Andrew Kelly and the team at Auction Rooms, Counter and Small Batch Roasting Co that celebrates the simplest method of preparing coffee. Filter coffee is not slow, not niche and not fussy. Filter is pure, clean and straightforward. Filter revels in its simplicity.
“Together we crafted a brand that reflects this directness. A straightforward, clean and simple identity inspired by the effortlessness and layered subtlety of the offering. Simple coffee paired with smørrebrød.
“A Scandinavian typographic treatment, with a fine filtered moiré pattern, forms the core of the graphic, supporting rich photography sourced from frequent sourcing adventures to South America that supply the world’s best coffee. Expressions of simplicity and craft are executed through letterpress cup sleeves and stationery, bold signage and clear menu systems throughout.
“The brand integrates effortlessly with the paired back interior conceived by DesignOffice.”
Designed by The Hungry Workshop