“Frances Loom’s rugs are collected and curated from antique dealers and flea markets throughout the world, and bring a sense of history and meaning to the spaces they inhabit. We rebranded the company to reflect its product’s heirloom qualities, using a soft, subtle color palette and design inspired by antique European typography. We also created a stationery system and set of hang tags to better represent the product, its backstory, and elevate the Frances Loom brand to set it apart from its competitors.”
Designed by Jessica Comingore