“Fritha is a young, exciting London based costume designer. She approached me to design her an identity and collateral. The identity needed to reflect her own values as a designer: precision, beauty, creativity and intrigue.
“She also needed a direct mail piece to target her freelance design services. The core message was to advertise how Fritha can help de-stress the designers lives. The copy was emphasised by illustration that added a little twist to the classic theatre masks.“
Designed by Mike Fischer