“Hot Bikram Yoga (a London yoga centre that practices in 40 degree heat) had just had their identity redesigned by Fivefootsix to coincide with the launch of their new London Bridge studio.
“The challenge was to completely overhaul Hot Bikram Yoga’s look, feel and tone of voice to bring the brand to life. This involved copywriting, illustration, wayfinding signage and various other print collateral.”
Designed by Mike Fischer