“Saffy is an English hot sauce maker living in New Zealand. She needed help branding and packaging her hot sauces to sell at her local farmers market.
“Like her sauce, Saffy is very bold, fiery and provocative. I really wanted to reflect her personality in a solution that broke the mould of the hand drawn, natural and earthy packaging of her competition.
“The three hot sauces incorporate a shimmering heat wave in the name SAFFY’S that blurs the bottom of the text to varying degrees depending on their heat level. Loud and extreme neon colours were used and to keep under budget extremely fluorescent paper stock was sourced and overprinted with black. The tone of voice is also very playful with a smidge of englishness coming in with words like rather and remarkably.”
Designed by Mike Fischer