“Visually I wanted my personal identity to be simple, clean and understated. But as a designer that prides myself on conceptual thinking, I didn’t want an identity that doesn’t capture my ideas-driven approach to design.
“The end result was ultimately built around the classic line ‘pencil me in’. By creating a simple outlined version of my name (referencing paint by numbers) and using ‘pencil me in’ as the call to action, I managed to create an identity that was clean and unfussy whilst also injecting a bit of wit and personality into it.”
Designed by Mike Fischer