“Gabardine is a Brian Malarkey & James Brennan restaurant concept featuring a menu based on Portuguese seafood cuisine and is set in a small, cozy spot deep in Point Loma. When we reviewed the competition, it seemed as though earth tones and serious attitudes were common attributes. So we decided to take the opposite approach and infuse fun & color when branding Gabardine.
“The whimsical swimmer invites customers to enjoy, shed some inhibitions and spend time with friends. The strong font balances the playful qualities of the swimmer and creates a more gender-neutral image. It functions the same way the Miller High Life girl does with its brand. The colors and characteristics are meant to appeal to both locals and tourists, so everyone can come to Gabardine and be assured of a great time.”
Designed by Bex Brands