“The innovative New York based architecture firm GLUCK+ is a pioneer of Architect Led Design Build (ALDB), an integrated strategy that makes architects responsible for all aspects of the architectural process, from conception to construction. An alternative to the traditional design-bid-build process, ALDB puts the same people in charge of an entire project, resulting in better quality and cost of the finished building. Pentagram’s Eddie Opara and his team have collaborated with GLUCK+ on a comprehensive rebranding that highlights the firm’s multi-disciplinary approach in the new GLUCK+ name and identity, as well as a dynamic new website.
“Established in 1972 by the acclaimed architect Peter L. Gluck, GLUCK+ was formerly known as Peter Gluck and Partners Architects. The firm has designed buildings throughout the United States, ranging in type from houses, schools, religious buildings and community centers to hotels, mixed-use/housing, corporate interiors, university buildings and historic restorations. Recent high-profile projects include The Stack, New York’s tallest modular residential building, and the remarkable Tower House, which received multiple honors last year. The firm has just been named to Fast Company’s list of the World’s Top 10 Most Innovative Companies in Architecture.”
Designed by Pentagram