“Together with the food manufacturers Mammas & Pappas, we made sure that “Glück am Stiel“ (Happiness on a Stick) is now available for purchase. First, we developed a name that is easy to remember and appealing at the same time. Based on this, we created a clear corporate design and convincing packaging concept for the first organic sorbet in Germany. In doing so, the focus was always on the main ingredient: 100% fruit.”

Designed by Studio Oeding