“Grauforz is an expanding Mexican company specialized in buying, selling and distributing steel by-products on a global level. Their market reach includes operations in 5 countries on different continents including North America, Asia & Europe.
Their first contact with Anagrama, was made with the intention to formalize their brand communication and brand experience. Our analysis culminated in a re-branding process where we decided to conserve original colors and the brand’s original concept. Their original logo consisted in an abstraction of the letters G & F. While looking for a way to correctly communicate their efforts to modernize the brand keeping it fresh and eternal at the same time, we chose a sans-serif typography.”
Designed by Anagrama