“GSP create and manage jaw-dropping events, priding themselves on their creativity, innovation and fastidious attention to detail, they deliver experiences like no other. GSP needed a new and distinctive identity to help differentiate them from their competitors and give them an ownable look and feel. The success of an event is measured by what people say – their ‘reactions’. We wanted to capture the moment the audience see what GSP have created… when they’ve exceeded all their expectations and achieved a ‘wow’. To give the reactions context we coupled the portraits with evocative descriptions of what they’re reacting to.”
Designed by Purpose