“Although the client’s sales objectives were prudent, due to all the challenges above and to the typically long conversion cycle in the construction industry, the reality proved otherwise. Not only was the public launch a success, but the sales objectives were surpassed after only six months. The HoneyWood founder’s new house, although still under construction, has since become a well-known, iconic project that showcases the potential for beauty and effectiveness of timber-framed buildings. Thanks to focused and constant communication, HoneyWood is now perceived as a top-quality brand and a trend-setter, approached by plenty of business, media and show-biz VIPs.”
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