“Since ‘78, Hughes has been the premier estate sale resource in SoCal. They wanted us to modernize their brand identity, create a responsive e-commerce site and expand their business model to include online sales. The logotype combines a contemporary yet classic look that echoes their past but moves them into the future. Paired with earth tones and an “ownable” green it evokes stability and trust. Appealing to both buyers and sellers, the immersive site is part slick brochure, part e-commerce and totally captivating. From the uniforms, signage and vehicles down to the print collateral and email templates, we crafted an end-to-end branding solution that carries them into the next generation.”
Designed by Trüf