“ID Glow is an online dating network/community website targeting the 18—40s age demographic (more specificly the 26—34 age range). ID Glow aimed to attract modern, trendy, honest, and charming male and female singles in North America who are open to dating both online and offline, and are in the search for that special someone. In an Effort to appeal to this demographic it was important to create an identity that is perceived as being different, young, urban, trendy and stylish in the minds of its target audience. Some print collateral and a proposed website design was also created to help support the brand image of ID Glow.”
Designed by David Arias