Rather than going overboard with bright CMYK colors, we decided to keep this business card for InkGeek simple and classic. We chose a bold sans serif font to add visual interest to the white panels. Then we centered a large version of the InkGeek logo on the front side of the card to make a powerful branded statement as soon as it’s distributed.

On the back, we opted to emphasize the brand’s geeky side—we used black bars behind white text to make the contact info look like lines of computer code. We also arranged it so the longest lines appear at the top, creating a downward-pointing triangle that leads recipients to the URL at the bottom.

Designed by Company Folders