“Insitu approached us in 2003 to re-brand their existing business. The brief was to create a unique and bold identity that stood out from its competitors. It also needed to reflect their shift towards specifying top-of-the-line European and Australian contemporary furniture.
“The final identity is a combination of distinct colour and exaggerated form, reflective of the style of furniture they carry. Insitu is now recognised nationally as a leader in the commercial and hospitality furniture industry and their identity has stood the test of time.”
Designed by Qube Konstrukt