” The digital and physical merger. Based on this, INVERSE magazine was designed. A new editing concept, fed by a collaborative minute, where journalists are the readers, and without them, an edition cannot be concluded. Interesting issues for them or some they just want to read about, the buyers’ manifestation would be its creation headquarter. Just 24 hours for the concept creation and its transformation in design and editing. Tight deadline and latent creativity. In the first edition, the magazine posted Freitag’s brother interview.”
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