“Business card design for our studio. The brand name IS stands for “Ingrediente Secreto” (secret ingredient). The logo is covered by two stripes. The design of the card had some covered words on the back as well. Even though I liked the minimal look I felt like it need a touch of colour but without making it feel as a corporate color, so I decided to add it on the sides of the card. For that reason I needed to find a super heavy weight paper, I was lucky to be in Peru at that time and find an offset printer that could manage to print on a 480gr cotton paper that works perfectly. They couldn’t print the sides so I had to do it myself with an Pasche airbrush that I had not used since school, and after many tests the best look was a gradient effect on fluorecent pink and orange. It was a lot of fun working on this.”
Designed by IS Creative Studio