“Jacki Tran is an Adelaide based photographer that works within the fashion industry throughout Australia and Asia. We were asked to create an identity that would reflect his international focus within the fashion industry. A typeface was selected that was contemporary yet understated, we incorporated a frame to help create a visual language that took its influence from the framed shot and allows the images to be the focal point within branded material. This frame was blind embossed onto the business card which was printed onto a high quality, uncoated heavy weight paper elevating the quality and feel.”
