“Johan Aarnio began as a one-man-show carrying out small private home renovations but with great appreciation. Unsurprisingly, this attitutude lead to larger and more complex projects. They differ by a distance from your average renovation company and needed a brand identity to express this.
“Johan Aarnio approached Werklig with a demanding assignment: how to brand a construction company with a distinctive edge and make their brand promise evident and easy to understand. Their offering includes everything from high-end home renovations to made to measure furnitures from their own carpenter workshops.
“Company is bilingual, working every day with Swedish and Finnish speaking customers. We went on defining their brand promise in two words in Swedish “Hemma bäst”. The meaning loosely translates into “best at home” but is in fact a part of Swedish expression “Home, sweet home”. Swedish was chosen because, historically, Swedish speaking minority has always been better off in Finland. However, the actual phrase is common enough to be understood by Finnish speaking natives as well.
“Brand materials were designed to make employees proud of their brand and position Johan Aarnio apart from their competitors. In order to do so, graphic elements were stripped down to a bare minimum. Primary colors black and white were chosen to demonstrate the simple quality-driven attitude towards all projects they are carrying out. For corporate typography Helvetica was chosen for its simple and timeless character.
“In just few years, small appartment renovations have evolved into extensive renovations of prestige houses and flats. In addition, today Johan Aarnio operates in refurbishing hotels, factories and restaurants as well. The one-man-show has grown into twentywome organsation and one carpenter workshop into several.”
Designed by Werklig