“Our work with JOY 94.9 FM is part of our Design for Good program. We dedicate a percentage of our profits to work on a pro-bono basis for clients who would not normally be able to afford our services, but who we believe are doing great things in the community, and who share our passion for positive change.

“JOY is an independent voice for the diverse lesbian and gay communities, listened to by more than 329,000 people in Melbourne and even more online. Broadcasting talk, music, news, current affairs and over 450 free community service announcements on behalf of supporter organisations, the entire operation is fuelled by around 300 volunteers. JOY is proudly self-funded through on-air sponsorship and most importantly its passionate membership base.

“The original branding of JOY was created 23 years ago and did not currently reflect the diversity in the LGBTQIA community. With a logo of blue and pink male and female symbols, it was considered very gender-binary. Rebranding would also allow JOY to shift from a community radio station to a modern multimedia organisation.

“In response to these brand problems we conducted extensive research through surveys, workshops and phone interviews. This was then distilled into a more youthful and contemporary brand which still respected JOY’s established demographic.

“The result is a brand that is vibrant, memorable, modern, professional and energising, with colours that are more representative and inclusive of the wider LGBTQIA communities.

“We are heartened by the feedback and the support the new brand has received from the JOY. The community response has also been overwhelmingly positive, with the station’s latest radiothon receiving its highest ever level of donations.”

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