“These beautifully patterned, slightly oversized, cards for Julie Dasher Rugs were created by Minneapolis designer Laurie DeMartino. With a common brown and yellow footer on each card, each rug inspired pattern features a different color from Julie’s brand identity. The reverse of each card shares a common pattern with the front, but is printed using a tonal varnish, allowing the contact information along the bottom to spring forward as the focal point.
“Letterpress printed on French Poptone Whipped Cream 140C, custom duplexed after printing to make 280C.”
Designed by Laurie DeMartino