“Lasmara is an independent art consultancy firm, specialising in contemporary African art. The name, derived from two cities on opposite sides of Africa; Lagos and Asmera, represents the breadth of art and expertise across the continent.
“Territory was commissioned to create a sophisticated and elegant identity and website for Lasmara’s growing business. We created a logo using triangular forms, a geometric shape synonymous with early African culture and art. This basic shape was refined and formed the visual essence of the identity creating a clean, simple and ownable word mark.
“In addition we developed a website that celebrates the eclectic mix of art curated by Lasmara. This was achieved by presenting a simple, clean structure that allows the artworks and artists to speak for themselves.”
Designed by Territory Studio