“Limelight Sports is a London-based sports agency that specialises in consultancy in grassroots sports expertise, high-profile live participation events, and campaigns and programmes to engage mass audiences on behalf of clients. A unique facet to their offer is that they have created apps so that competitors and participants in their events can engage with their friends via social media. You can lie on your sofa and spot where your friend is on a marathon course on your smart phone.
“Limelight does some incredible events, including ‘SwimBritain’, ‘Nike She Runs 10km’, and the World’s largest duathlon – the London Duathlon. However, the brand’s identity was not matching up to the sophisticated, stunning offer that Limelight has for clients. Studio Blackburn was commissioned to create a new brand identity, including website, stationery and brand guidelines. We have designed a new colour palette, logo, typeface and photography style. It looks engaging, exciting and passionate – and just a tiny bit corporate.”
Designed by Studio Blackburn