“Lunada is a brand-new concept of apartments in Playa del Carmen. Our main objective was to communicate that the Mexican Caribbean is much more than white sand and a transparent sea. The Caribbean is vegetation, music, flavors and it offers a lifestyle that is impossible to understand unless you are there.
“In this occasion, apart from the branding, editorial, collateral design and website, we worked on the interior design of the sample apartment. This allowed us to expand the branding until its limits, turning it into materials and construction finishes, distribution, lightning, textiles, furniture and decorative objects.
“Developing the interior design based on the branding, makes easier the selling, because once the potential clients are inside the apartment, they can truly experience the whole concept.”
Designed by Futura —