Any sport fisherman (or woman) knows there’s an art to angling. We wanted to capture the beauty of the sport and the great outdoors with this business card design. To do that, we chose an illustration with bright blue and green colors. It shows rolling hills on one side of a river, with a sandy bank and pine forest on the other side. A person drifts downstream in a canoe, silhouetted against the blue river.

To bring the brand’s identity into the image, we opted to place large white lowercase initials in its center. The initials are the same color as the card’s background and the clouds in the image, so they blend into the illustration rather than distracting from it. The brand’s full name runs along the bottom to tie the design together.

Designed by Company Folders