“In 2013, after over 20 years of bringing great art to the public, the Manifestation internationale d’art de Québec decided it was time for a complete rebrand. A single name—“la Manif d’art”—would be used for all activities. The new image more clearly expressed the Manif’s vocation: bringing the latest currents in the visual arts to the public by disseminating contemporary work from Quebec, Canada, and the around the world. This mandate covers a broad range of often unconventional dissemination activities ranging from the Manif d’art Biennale in Quebec City to Première Ovation (a multidisciplinary grant program for emerging artists), Prix Videre (an awards program for both emerging and established visual artists), and exchanges of artworks with other countries.
“lg2 opted for a pared-down, classic visual identity that would not overshadow the artwork: black and white, chunky sans serif typefaces, patterns of lines or points, and a triangle motif that suggests the “M” in “Manif” and the “A” in “Art.”
“These visual elements were handled in evocative, bold, stimulating, playful ways. In the visual signature, for example, the apostrophe becomes an outsize slash—at once an anchor and a launching ramp—while in other incarnations triangles are arrows pointing in various directions, or windows offering a glimpse of the pulsating rhythms of creativity, or simply frames for the work.
“These various brand elements can be assembled and disassembled to grace stationery, annual reports, artists’ books, posters, outdoor and indoor signage, tote bags, t-shirts, Prix Videre awards, the website, newsletters, the Facebook page, and even the paper-airplane invitations crafted to launch the Manif d’art’s new image with verve.”
Designed by lg2boutique