“Award-winning communications agency MHP invited us to design a visual identity for their brand department, Brand at MHP. Retaining recognisable elements from the core MHP identity, we created a vibrant and versatile identity with a young, creative edge. The logotype has a friendly, hand-drawn feel while the speech bubble reflects the client’s desire to get people talking about brands. Employing the MHP initials in a playful yet appropriate manner, we introduced a palette of phrases (Motivated Happy People, for example) to reinforce the notion of a creative team with their fingers well and truly on the pulse.”
Designed by & SMITH