“Mod’Art is a hair stylist salon, which has mainly female clients of average age and upper middle status. The salon offers its clients a refined and welcoming surroundings, where they can find professionalism, skill and creativity. We projected a sophisticated and elegant symbol, working on a monogram which combines the two initial letters; we designed them following the slab-serif font style on the Clarendon model, but with very rounded connections among steams and serifs. From the two combining letters emerges a crown shape, which gives the symbol more prestige. The typeface we designed for the name is a sans serif with square shapes, clean, neutral and compact appearance, inspired by the Microgramma model, which conveys the logo a modern look.”

Designed by Concreate Studio