“For our Motor City Chop Shop design, we wanted to do something spunky with just a bit of edginess. We incorporated the brand name into the outline of the motorcycle logo. Then we used the letters to hold it all together—the top of the C looks like a gas tank and the tail on the M holds the back tire onto the icon. Since motorcyclists are all about having a unique experience on a custom bike, we knew we couldn’t just do a smooth paper design.
We opted to combine letterpress and embossed print techniques on both the image and text to make them stand out, then added a stippled effect to the entire card for an all-over texture. To make the design more playful, we reversed the color scheme on the back so the background is covered with black PMS ink and the dots are white.”
Designed by Company Folders.