“New Lab is a hub for innovation at the intersection of design and technology. Located in the heart of the Brooklyn Navy Yard, New Lab is a new urban future, a collaborative space for creative entrepreneurs that brings together designers, engineers, manufacturers, and educators, equipping them with cutting-edge rapid prototyping technology.
“We worked with New Lab to develop a brand identity and website that builds on their focus of creating and manufacturing in a digital age. Their new identity is constructed with modular structures that reflect New Lab’s duality of biomimicry and technology. The visual language pays tribute to their 84,000 square foot facility, originally used for building state-of-the-art ships.
“Like the products sure to be invented at New Lab, this identity was designed to evolve and mutate into endless new forms as new ideas emerge.”
Designed by Hyperakt