“Our approach to NEXT new visual identity, was inspired by the company name and how they approach their work. The role of NEXT is to see what has yet to be considered. They must always know what’s around the corner and how to envision what’s next. Their new identity had to include a logo that looked forward to what was beyond the page or monitor. It had to express the unconventional nature of the agency’s work and be engaging and thought provoking. It had to ask ‘what’s NEXT’ and the whole identity system needed to support that directive.”

Designed by Mamastudio Design Agency