“Identity and direction for Old North, a lifestyle store located in Asheville, North Carolina.
“Established in 2012, Old North focuses on Classic & Contemporary Men’s and Women’s Clothing. Old North was founded by husband and wife duo Jack Roche and Wren Kelley. The pair dreamt of bringing back the experience of shopping locally and offering an exceptionally curated shopping experience.
“The brand draws reference from earth tones and landscapes, which is reflected throughout the identity in the pale color palette, muted paper stocks, and photography.
“I’ve been working with Wren and Jack since 2012. This is an ever-living identity and updated regularly.”
Designed by Anthony Lane