“We collaborated with our friends at Silver & Partners to pitch for the Optimum rebrand business. With Silver & Partners leading the advertising efforts we focused on developing a new logo and brand identity for Optimum. The logo and identity leverages a play button in various ways to represent Optimum’s core business as a cable provider. The hero logo for Optimum was created by a pattern of 6 play button icons. Each of the 6 icons in the the logo represents a key piece of Optimum’s business. Furthermore, by creating a pattern out of the triangle shape the negative space creates a grid of connectivity, which we felt was a great conceptual tie in to how their business connects people through television, internet or phone.”
Designed by DIA