“Faust was hired by Chicago’s second-largest architecture firm to explore the possibility of an identity redesign. Since its founding more than 40 years prior, OWP/P had built a solid reputation as an architecture firm grounded by integrity and service with a commitment to intelligent work. However, a new history was emerging—one marked by innovation and design. Because of this, a shift in corporate voice began to reveal itself creating an internal disconnect between the new vision and old identity. Like its work, OWP/P’s existing identity was sound in terms of design, however it needed to connect more with their vision for the future. Faust developed an identity with a foundation in their past, in the context of the present while expressing vision for the future. Faust provided comprehensive identity development services including internal interviews, communications audit, concept planning, design development, production and print management.”
Designed by Faust