“Paquita make short films for the web and produce everything viral, creative and promotional that fits better online than on the box. Paquita is the smaller, more irreverent progeny of the La Pac production company, hence the name.
“We created an identity based on something fruity and fun that everybody loves. The Paquita logo is designed to be stuck everywhere, and to add a bit of well needed shine and colour. Plenty of adaptations will be rolled out shortly.”
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