“Branding for Rio de Janeiro’s benchmark in wooden flooring.
“We helped identify the 3 basic brand personality traits for Parquet Nobre – Tradition, Sustainability and Modernity – and design the communication strategy from 4 qualities stemming from these pillars: craft, flexibility, sophistication and nobility.
“All communication material, from the refresh of their logotype and stationery to ads and the web were created using one or more of these qualities.
“Doing so generated creative design solutions, such as a business card that uses recycled wood, as well as made brand decisions easier within the design and management team.”
Designed by Plau