“Pivotal approaches every opportunity from a nontraditional perspective, whether launching a new product campaign or hosting a large event. We wanted to create a brand as innovative as their work. Given one of their laser-cut business cards, a prospective collaborator will get an immediate sense of their individuality. Browsing their website is an invigorating experience in and of itself, with the copy naturally flowing and building much like a story. Even the stenciled logo leaves an impression long after it has faded.”
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