“Pluto Finland is an agency that works on planning, design and production for various culturally, socially and economically important projects – such as Helsinki Central Library, Shanghai Expo 2010 and World Design Capital Helsinki 2012.

“Kokoro & Moi redesigned Pluto Finland’s visual identity by combining two famous Plutos: the dog and the planet. Pluto Finland’s projects create impact, which encouraged the design team to take a bold approach with the identity. The delicate execution validates these daring starting points.”

Designed by Kokoro & Moi