“POPULAR is a brand communications agency with a broad array of services and clients. We were tasked with reassessing their identity and redesigning the entire POPULAR brand. In the process, we worked closely with the whole team at POPULAR to define the new brand approach. One of the key aspects of POPULAR’s success is the strong commitment of the people who work there, so our solution focused on that commitment to show that POPULAR is, indeed, a people brand.”
Designed by VSM Studio