“The identity is designed with a napkin as part of the logotype — that not only connotes Ray as a “kid” now, but in time as an adult, the symbol can continue to be perceived as a fine dining napkin.
“Being a food critic, reviews are rated. We took advantage of the nature of the napkin as a simple star rating system — the more delicious the food, the more Ray eats, the more stains (or stars) on the napkin!”
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