“They are the omotenashi* people; they are detail, they are quality, it’s in their blood. Resquad is a family business established in Tokyo in 1993. We were trusted to carry out a rebranding program for the whole company, restructuring internal brands into a newly integrated system. The concept is inspired around the word “Rescue” and the fire fighters.
“We undertook a search for key elements that would give the brand an easy recognition. The fluorescent yellow line became Resquad signature. The typographical solution gives one character all the personality to be recognised alone as an icon. Our branding solution works perfectly worldwide because they are an authentic Japanese yofuku* brand.”
Designed by Manifesto Futura