“Riksteatret is Norway´s national touring theatre. The brief aimed at renewing and repositioning the brand to increase the theatre´s audience among culture enthusiasts across the whole of Norway.
“Since theatre is still perceived as somewhat “elitist” among the general public, our solution aimed at negating this misconception and creating a more direct expression which could also communicate to the younger generation. The result manifests itself in a renewed brand that appears contemporary and ambitious yet does not sacrifice a visible long history. ”
Designed by Bureau Bruneau