“Rokeby Studios approached Seesaw for a considered brand for their photographic studio and events space in Collingwood, Melbourne. The brief was to create a brand personality for their vision that would work across traditional and new media channels.
Inspired by Rokeby Studio’s two directors and the two spaces available for hire at the warehouse, Seesaw’s creative solution began with a focus on the number two. The brand was inspired by the Surrealist’s exquisite corpse technique, a method where words or images are collectively assembled. Seesaw adopted the idea of two people or entities working together to form one image.
Rokeby’s logo is split into half and half – all Rokeby graphics are split into half and half. Two images come together to form one; the use of black and white keeps the identity simple, so that the space for hire becomes the hero. When Rokeby Studio’s clients interact with and create in the space, they become the colour.”
Designed by Seesaw