“Safari Into Africa is a new safari operator based in Zambia, Southern Africa. The company’s core proposition is to provide an authentic African experience in which visitors experience Africa’s nature up close.
“The logo shows the African continent created out of the negative space within the form of an elephant. The stationery has been letterpress printed by Glasgow Press onto elephant skin-embossed paper, suggesting an authentic, up close African experience. The identity won a Gold Brands of the World Award for Travel & Tourism branding.”
Designed by Glad