“Schjødt had a goal that their own industry should consider them as one of the most important legal offices in the country, and that they should also be perceived as such by potential customers. They were both big and prestigious, but quite invisible. One of the main objectives of the profile was to create an identity that stood well to the services Schjødt delivered. It would seem that this was a first class law firm, which among other things led to a focus on detail, printing and quality materials.”
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