“Secret Sauce is a music publishing consultancy from one of the foremost experts in the industry. He wanted the company to reflect his expertise and wicked sense of humor. Playing off the idea of “sauces”, we took design cues from hot sauce packets and BBQ labels to create a brand identity that sets itself apart from other players in the field. Bright colors and flames combine to create a brand recipe that is hot, spicy and a lot of fun.”
Designed by Trüf